About Insight Effectus

Welcome to Insight Effectus! We are here to help you perform your best mentally, emotionally, and physically!

Our Mission

Our mission is to help individuals maximize their cognitive functioning and mental performance so they can achieve their personal best.

Our Vision

Our vision is to be the most sought-after and trusted expert in cognitive functioning and mental performance in every community that we serve.

What is cognitive functioning and mental performance?

The terms cognitive functioning and mental performance are sometimes used interchangeably, but there is a difference between the two.

Cognitive functioning refers to brain functioning abilities including: your memory, processing speed, decision-making, learning, reasoning, problem solving, and attention. It involves your overall brain plasticity (also called neuroplasticity), which is your ability to adapt to change, in response to what’s happening around you such as psychological stress or the need to learn a new skill.

Mental performance refers to the psychological aspects of performance. This can include: self-awareness (such as knowing your strengths and weaknesses), regulation of your emotions, thoughts, and actions; mental resiliency to deal with stressors in your life, in competition, on stage or other stress inducing situations; capacity to recover from crises, setbacks, and injuries; ability to manage distractions and stay focused; goal setting and strategy; mindfulness; communication, interpersonal, and leadership abilities; team dynamics and culture; negative thinking; self-confidence and self-motivation; mental health issues or addictions, and much more.

Peak cognitive and mental performance is achieved and maintained through repeated, ongoing conditioning and enhancement exercises over an extended period of time. Independently and together, cognitive functioning and mental performance can have a direct effect on a person’s daily functional capacity, physical performance and output, and overall quality of life.

Insight Effectus

Insight Effectus is a collaborative venture between Insight Psychological and Zone Performance Psychology. Together, we bring our combined expertise in cognitive functioning, mental performance, and psychological health to offer our clients a well-rounded, effective approach to the development and maintenance of high performance.

Our collective experience gives us a strong understanding of what is truly needed to develop and sustain high performance. It’s not sufficient to focus only on the improvement of cognitive skills and functioning. There is also a clear need to ensure that other critical performance-affecting factors such as: psychological issues and barriers, social factors, medical issues, and specific self-care deficiencies are properly addressed. Only then, can someone fully develop and sustain high performance.

Insight Effectus and its multi-disciplinary team of affiliate specialists are here to guide and support you through your development, every step of the way.  We use state-of-the-art equipment and tools to assess and enhance your cognitive functioning. We will work with you on issues and factors that may be inhibiting your mental performance and overall progress. We will help you to set, work towards, and achieve your performance goals. Ultimately, we will help you to optimize your life and be your personal best.

We currently have 4 service centres across Edmonton with our two main centres in the south side. Contact us to learn more.